AdsForBands — Facebook and Instagram ads for gig tickets

AdsForBands is a self-serve web app that helps bands plan and run Facebook and Instagram ad campaigns to sell tickets to live shows. It estimates how likely a show is to sell out, then tells you how much to spend, when to start, and how to structure your ads.

Built by Raf, a touring drummer in Brain of J and former Chief Product Officer at Influencer.com.

See what it takes to sell out your next show

What AdsForBands does

Calculates a sellout likelihood for each show from four factors: timing, local reach, competition and date clashes.
Recommends a Facebook and Instagram ad budget tailored to the venue, city and time remaining.
Tells you when to start running ads so the urgency window is not wasted.
Provides ready-made ad copy and creative direction designed for live music.
Tracks campaign performance with the Meta Pixel and surfaces clear next steps.

Pricing

Free To Try — £0. One full campaign at no cost. No card required.
Pay As You Go — £30 per show. Pays for itself with two ticket sales.
Bundle — £120 for 5 shows. Best value. Bundles are valid for 12 months from purchase.

Ad spend is always separate from the AdsForBands subscription and only runs if you choose to run ads.

How AdsForBands estimates sellout likelihood

Timing: When fans are most likely to buy, and how much runway is left before the show.
Local reach: How many real fans you can actually reach in the venue’s catchment area.
Competition: Similar venues and shows competing for attention in the same city on the same week.
Clashes: Same-day conflicts that pull your audience elsewhere.

Frequently asked questions

Who built AdsForBands?

AdsForBands was built by Raf, a touring musician and former Chief Product Officer at Influencer.com. It is not an agency, it is a self-serve app built specifically for bands.

What is AdsForBands based on?

Real gig promotion experience from bands who have sold out shows, combined with timing signals, local market data and proven Facebook and Instagram ad patterns.

Is AdsForBands an agency or a tool?

AdsForBands is a self-serve tool. There are no calls and no back-and-forth. The band stays in control and follows clear next steps in the app.

Can I really run one show for free?

Yes. You can set up and run one full show using the app before paying for the tool. Ad spend is always separate and only runs if you choose to run ads.

What happens after the free show?

You can continue using the app for £30 per show, or buy a bundle of 5 shows for £120 and save.

Do bundles expire?

Yes. Bundles are valid for 12 months from the date of purchase.

How much should a band spend on Facebook ads to sell out a show?

It depends on venue capacity, ticket price, local fan reach, how much time is left before the show and how much competition there is in the same city on the same week. AdsForBands estimates a sellout likelihood and recommends a Facebook and Instagram ad budget tailored to each specific show.

When should a band start running Facebook and Instagram ads for a gig?

Most ticket sales happen in the final two to three weeks before a show, but warm-up activity often needs to start four to eight weeks out so that retargeting audiences are large enough by the time the urgency window opens. AdsForBands recommends a per-show schedule based on the date, venue size and current sales.